About Me

My photo
The aim for this project is for my group and I to create a music video that follows the codes and conventions of others with a similar target audience in the current market and use techniques to make the audience relate to it. We hope if the target audience were to see our video, a sense of verisimilitude would be created as our video would use similar features and conventions to others in the market.

Wednesday 5 January 2011

Development: Christmas Photography

I chose to use this image as the front cover of my Digipak as I think it looks profesional and is similar to many images that current artist's use with the same target audience as our own. The image on the right is of Pixie Lott, the artist we are focusing on. I think the image stands out contrasting to the blank background.







This is one of my favourite photographs from the session. I think it is effective and delicate, and looks profesional.


Photography taken on a blank wall is always useful as the it gives us the chance to put effects on or add other features to the image.It also allows me to change the lightening of the artist without making a big difference to the background.








The gaze theory is ued here as the artist positing is sexy, making the male gender attracted to the products, giving the products a wider audience. The female gender will also be attracted as they would think if they were to buy this product then they too could be attractive like the artist.



The 'soft' feel we are using throughout all of the products is shown here as shown by the artist's scarf (white is white- suggesting innocene and delicacy, something our target audience wanted) and the fact that her eyes are closed. Also, the ring that the artist is wearing also creates a girly feel, attracting the target audience.


I used the mic in these photographs as they are iconic of music and give this message to the audience straight away. I noticed this was a reocuring convention when researching into the products of other artists.


This is the photography I took over Christmas for the DigiPack and perfume advert I will create.

No comments:

Post a Comment