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The aim for this project is for my group and I to create a music video that follows the codes and conventions of others with a similar target audience in the current market and use techniques to make the audience relate to it. We hope if the target audience were to see our video, a sense of verisimilitude would be created as our video would use similar features and conventions to others in the market.

Wednesday 5 January 2011

Research and Development: Iconography of music videos

In this filming session I think I clearly presented iconography of our chose genre of music.


The piano used here shows the iconography of music are more specifically of iconography of slow songs, using an electric guitar in this shot would not work out for example as it is iconography of rock. The tripod was used to make sure the shot was steady, matching the smoothness of the artist's voice and the piano intro in the audio.



Unfortunately, many of these shots we were unable to use because of the background which shows christmas decorations. This would not fit in with the rest of our music video and would not have the consistency that we must need to follow the conventions of a music video. 




We also used an acoustic to show iconography of our genre. Many similar artists to ours used this in there videos, such as Taylor Swift. This will create verisimilitude for the audience and they will be able to narrow down what the genre of music it is, either country or pop.


Here is 'Fifteen' by Taylor Swift, which also shows iconography of music in her video. This video also helped me as it showed me how to present the iconography and the types of shots I could use. For example, in this video the artist is playing the guitar sitting down and the whole of the guitar is in the shot, this is something I took into consideration while filming. 


I made this shot handheld to make the artist seem more 'real' to the audience, as if they were watching the artist singing this song in person.


These are images from a filming session on the 20th December. Unfortunatley, the other members of my group were unable to attend this session due to bad weather conditions. From this day of filming I captured some shots that I was pleased with and now find myself more confortable directing scences and using the equiptment.

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