Development and Evaluation: Comparing our shots to those of similar artists'. How they are effective and how they make the audience feel.

Before we got the shots for our music video, we looked at the videos of similar artists' with the same genre and target audience as our own, and used many shots in our music video that we thought were effective in theirs. These artists inculde Pixie Lott and Taylor Swift, who we looked at cloesly to make sure we met the codes and conventions of a music video. This would mean, when watching our video, a sence of vileresmiliartude would be created for the audience, making them more likely to watch our video. Some of these shots, we were pleasantly surprised to find out, were simple but effective. Receiving audience feedback helped us hugely into choosing the style for our music video as the majority of the audience wanted a 'soft' and 'delicate' feel and also wanted settings that they could relate to. Bollow are some prints screens from videos we looked at that are similar to our own and why we thought they were effective. We studied these current music video's in detail to make sure a sense of verisimilitude is created for the audience because of the girly genre and overall soft and delicate style.

There are the music video's we look at in depth:

'Back to December'- Taylor Swift. This video had the style and overall feel we wanted for our music video, which is delicate and softness, the 'feel' we found our audience wanted earlier on in the research process. This style has worked really well and I have learnt how important it is to listen and act on what the target audience want. Many of our shots, as shown bellow, are inspired by this video.

'Broken arrow'- Pixie Lott. This is the original video for our song so researching into this video, its style and types of shots, were a big part of the research process. As you will see bellow, many of the types of shots from this video were also used such as the boyfriend shots in the car and on the sofa. We also looked closely at this artist, her hair and make up, clothing, facial expressions and body positioning to make sure the 'delicate' feel comes across to the audience. For example, the artist is wearing pastel colours at most points in this video, something we found created the 'soft' effect in our video. Her make up is also light instead of dramatic, which would have brought a 'rock' effect to the video, something we didn't want to do.

'Can't make it over- Pixie Lott' this is Pixie Lott's most current video and we thought it was important to watch all of the artist's video's to get to know the artist's personality. The shot in this video such as the close up at the window, we also used in our video because it relates to the style we want throughout.

Gave theory
The gaze theory is used throughout all of these videos, the male audience will want to watch this video because they think the artist is attractive and the female audience will want to watch because they think by watching the video they will have a closer insight into the lifestyle into the artist they inspire to be like. The gaze theory is something we thought about and tried to achieve when shooting our video.


Shots

We too used a long shot of the bed and window in our video, to let the audience know the emotions the artist is feeling. Many of the target audience will be able to relate to this, making them want to watch the video so they don't feel alone and perhaps hoping that the video holds the solution to happiness. In our audience feedback when asking them what locations they wanted for the music video, the majority said they wanted locations they could relate to such as a bedroom.

A shot of the artist sitting on a bed singing is featured in more than one video I watched with similar artists' to ours. I believe this shot is very delicate and soft (what the target audience asked for during the research stage), like the song, and many of the target audience, teenage girls, can relate to this as this is the time of their life that they will be sitting on their own beds wondering, their emotions pouring out, as these artists show by using this clip.

We decided to change the shot of our artist writting the letter in the cafe and instead wrote the letter on her bed. We thought the audience would be able to relate to this more, as it is perhaps something they have/will experience. It also makes the 'soft' feel of the vido consistant and makes it more personal to the artist and the audience. I feel the setting is alot more apropriate and conventional, it is a shot I've seen used in two music video's from artists' with the same target audience.

The shot of the artist sitting, singing against the wall is also very effective. Because this shot is quite plain it allows the audience to focus on the artist's emotions instead of this attention being lost by the background.

I liked how in this window shot, the artist's hair falls softly around her face, mirroring the delicate setting that the target audience wanted. This is an effective we have captured in our own music video, hoping to create the same effect. The shot at the window was aslo used in more than one music video. I think this shot is effective as movment is created by the hands sliding down the glass. The light coming off the window and onto the artist's face again creates a soft and delicate feel, one which we have also created. All these artists are also blonde, which again adds to the 'delicate' feel.

The hand on the window is a shot we chose to use in our video, as body language is very important as it tells the audience how the artist is feeling. It suggests she is reaching out for someone, which is what we were trying to show by this gesture.

We used the shot of a close up on the letter in our video to give the audience an insight into what the artist is feeling, making their emotions stronger and making them feel the emotions of the artist.

When researching, the audience wanted props and settings they could relate too. I think the ipod/mp3 player is defiantly the majority of the target audience can relate to, as many 14-25 year olds would own an music console and perhaps would listen to music as a emotional release when they are going through something in their lives similar to the artist.

I think this shot of the boyfriend laying of the artist's lap is a shot the audience can relate to because of the setting and I think the soft style of this shot adds to the feel that the target audience were looking for in the music video. I think if this shot was on a beach for example, it would not have the same feel of verisimilitude as the sofa as the audience majority would not be able to relate to it.