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The aim for this project is for my group and I to create a music video that follows the codes and conventions of others with a similar target audience in the current market and use techniques to make the audience relate to it. We hope if the target audience were to see our video, a sense of verisimilitude would be created as our video would use similar features and conventions to others in the market.

Monday 14 February 2011

Development: Encountered problem and how we plan to solve it.

Tonight and tomorrow will be our final filming sessions. I have planned out what we need to film, what type of shots we need to get and what effects we will put on them, to make sure that we get all the shots we need. I have printed out the lyrics to the song and watched our video thorough, noting on the lryics what parts we have already completed and what needs to be added.
One problem we have encountered is that our story line was too complicated for the audience to understand in a three minitue video, therfore we have made our storyline more simple in order to make it more effective for the audience. With the plans I have created, I hope that in our filming tonight we shall get the shots we are looking for in order to make this happen.
We have also looked at music videos of similar artists, in order to see what shots are most effective for artists with the same target audience as ours, in order to encorperate these conventions into our own music video.

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