About Me

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The aim for this project is for my group and I to create a music video that follows the codes and conventions of others with a similar target audience in the current market and use techniques to make the audience relate to it. We hope if the target audience were to see our video, a sense of verisimilitude would be created as our video would use similar features and conventions to others in the market.

Monday 21 March 2011

Development: Motif's

There are several motif's used throughout the video that we added when editing. We have used the motif of a delicate style throughout all our ancillary tasks however when researched we noticed that it was a common conventions for music videos to have motifs created in the post production process and editing process. Therefore, we added two leitmotifs into our music video to follow the codes and conventions and therefore creating verisimilitude for the audience.

Fades
The fades used in our video serve as a motif, letting the audience recognise our style. This motif creates a soft and delicate feel, a consistent style used also in our ancillary tasks. The motif allows the products to relate and if the audience were just to see a few seconds of the music video, they would recognise it straight away because of the motif used.

Cut jump shot
This was a motif our group created ourselves using Adobe Premiere Pro. This effect allows the plain shots of the music video to be made more interesting and also creates movement. The effect this transition creates is similar to a heart beat which could reflect on the fact that the artist is pouring her heart out to her new boyfriend in the letter she is writing and in the lyrics she is singing.

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