Development: Connotation of Motif's throughout products

To keep all the products consistent, the music video and my group and my own ancillary products, we used  a subtle motif throughout.

The motif is of a 'shine' that comes across in our products. Firstly, in the music video there is a flash of light which gives the message to the audience that the artist is stuck in time, in that moment, because she cannot stop loving her old boyfriend. To reflect this in my digipak I have used the word 'shine' in yellow on my production credits page, keeping the motif consistent throughout. In my perfume advert there is a yellow glow around the perfume bottle, keeping the consistency throughout all of my products, letting the audience know that these products are from the same artist because of the house style used. Also, on Amy's digipak advert she has used Yellow text, letting the audience know that this product also relates to the others.

The colour white is also used in a subtle way throughout all the products, reinforcing the consistent style and motif of a soft and gentle feel. The white text on the perfume advert reflects this style as well as the white bedroom and clothes the artist is wearing in the music video. Also, Sharon's t-shirt is white and pink, making this message consistent and letting the audience know that these products relate, creating verisimilitude for the audience as they have seen this consistency through the products of similar artists, with the same target audience and genre, currently in the market.