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The aim for this project is for my group and I to create a music video that follows the codes and conventions of others with a similar target audience in the current market and use techniques to make the audience relate to it. We hope if the target audience were to see our video, a sense of verisimilitude would be created as our video would use similar features and conventions to others in the market.

Wednesday 30 March 2011

Development: Rough cut feedback from peers

To make sure we made our video as best as it could be we showed our rough cut to our peers and asked them how we could make it more appealing for the audience.
One thing that we got a lot of comments on was the lip syncing. Because we edited the video on a small screen, some of the lip syncing errors we could not see until we put it on a bigger screen. To solve this problem, we made the screen much bigger and got more than one person to watch the clip to make sure the lip syncing was perfect.
Many of our peers thought the shots that we used looked professional and that the leitmotif of the black and white narrative used was effective to tell the story. Many peers recognised the flashbacks used as an intertextual reference to other music videos using the same feature, such as Taylor Swift's 'White Horse' which has the same target audience as our own. This means that if someone were to watch Taylor Swift's music video it would remind them of ours which would make them then listen/watch our own music video.

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