The aim for this project is for my group and I to create a music video that follows the codes and conventions of others with a similar target audience in the current market and use techniques to make the audience relate to it. We hope if the target audience were to see our video, a sense of verisimilitude would be created as our video would use similar features and conventions to others in the market.
If our video was to be shown at prime time on a main stream channel, such as Channel 4 which have alot of music programmes, there are many legal and ethical restrictions that would have to be taken into consideration. For example, we would not be able to have swearing in our video, if we did it would be beeped or silenced out if shown before the watershed. Also, if we had any nudity in our video this would have to be blurred out and in many cases videos such as these have not been shown at all in prime time, no matter if the nudity is blurred or not. This would create a problem for the profit of the song as the time in which the video is shown would be restricted. These restrictions do not apply to our video as our target audience is from 14-25 so we would not want these elements in our video because we want not want to create the wrong message for our target audience. Also, if the age group of the target audience still living at home were to be watching the video on their home television, if swearing or nudity were to be used in the video the majority of their parents would not then allow the audience to buy any products of the artist's, thinking they would give the wrong message to their child. However, this is not the case in our music video because a bad message is not put across. In some cases, the producers of a song have decided to change the lyrics of the song so that the video can be shown freely, an example of this Celio Green's 'Forget you' and Bruno Mar's 'Billionare'. Other restrictions also come into consideration when producing and distributing a music video such as the mention of drugs and sex. An example of this is Eminem's 'Blue and yellow purple pills' which had to be changed to 'Blue and yellow purple hills'.
Here are examples of a music video's that have had to have swearing and the mention of sex bleeped out or covered/silenced for the video's to be able to be shown on a main stream channel at prime time:
This song 'let's get it started' by the Black eyed pea's was originally called 'Let's get retarded'. This had to be changed as it would offend many members of the audience and create a negative impression for the band meaning that their audience for future songs would also be restricted.
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