Both the official video 'Broken arrow' by Pixie Lott and our own video use the leitmotif of flashback's. This effect is also used in many other music video's and by using this in our music video creates an intertextual reference to others that use it, making the audience think of the other music video's it has been used in.
By having an intertextual reference in our video means that verisimilitude will be created for the audience and the audience will know our product follows the codes and conventions of a music video. Also, if the audience were to watch another video using the flashback effect then they would then think of our music video and go and watch it, thinking it would be as good as the video they were currently watching.
About Me
- 7343trinitysianwilmot
- The aim for this project is for my group and I to create a music video that follows the codes and conventions of others with a similar target audience in the current market and use techniques to make the audience relate to it. We hope if the target audience were to see our video, a sense of verisimilitude would be created as our video would use similar features and conventions to others in the market.
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