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The aim for this project is for my group and I to create a music video that follows the codes and conventions of others with a similar target audience in the current market and use techniques to make the audience relate to it. We hope if the target audience were to see our video, a sense of verisimilitude would be created as our video would use similar features and conventions to others in the market.

Monday 21 March 2011

Research: Record Label and genre

Polydor Record label
If our artist's music were to have a record label I think that Polydor would be the ideal record label to produce/distibute our music video. Polydor own singers who have the same music genre as our own, such as:
Selena Gomez






Ellie Goulding






Miley Cyrus






Nelly Furtado






Cheryl Cole






The saturdays






Nicole Scherzinger






If the audience knew the artist was owned by Polydor, they would be more likely to download the album or watch the music video as they would most likely be fans of Polydor's other artist if they enjoy that music genre.

Genre
Our music genre is pop but more specifically pop that most popular with the female audience. This is also the genre of the above artist's.

How does our music video meet the codes and conventions of this genre?
- The motif of the soft and delicate style used throughout
- No swearing or nudity is used in the video
- Most pop songs have slow verses and a faster paced chorus
- Most pop video have a clear narrative

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