Evaluation: Word of mouth

Our target audience is between the ages of 14 and 25 which is the age most likely for word of mouth to be most effective. The majority of this audience is still in education, whether it's school, college or university. The connotation of this is that every day this age group communicate with others of the same age and therefore in the same target audience. Because of this, word of mouth plays a big part in getting more fans for the artist and therefore more profit and credibility. People in this age group are at a very sociable age and at that age to be into the latest music, meaning they will tell their friends in they hear a good song, therefore the audience is forever expanding. However, word of mouth is not always a good thing. Someone could tell a whole group of friends that a song is not worth listening to and therefore a whole group of the possible target audience would not listen to the song, thinking if their friends don't like it then neither will they, as their taste's are similar. One person's opinion can change the size of the audience, for better or worse.